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Kathryn Wessling

 

Member profile details

First name
Kathryn
Last name
Wessling
 

Personal information

Bio
Kathryn Wessling is an engineer, design thinker, and former professor at Wharton and the Darden School of Business. Her specialties include human-centered design, statistical measurement, and market research. Her MAPP capstone features the positive effects of design thinking on human flourishing and includes an applied toolkit for design thinkers. Kathryn is currently on a year professional leave to focus on writing. She can be reached at wesslingdt@gmail.com.
Photo
 

Professional Information

Professional Area
  • Business
  • Engineering
Active Professional Interests
  • Appreciative Inquiry
  • Business
  • Entrepreneurship
Professional Skills
  • Facilitating groups
  • Research design
Fluent in Languages
  • English
 

Education

Degrees Before MAPP
BS Industrial Engineering (Georgia Tech), 2000
PhD Business-concentration: Marketing (Duke), 2008
 

Social Media

 

Publications

Journal Articles
Sharpe Wessling, Kathryn, Joel Huber, and Oded Netzer (2017), "MTurk Character Misrepresentation: Assessment and Solutions," Journal of Consumer Research, 44(1), 211-230.

Sharpe, Kathryn, and Richard Staelin (2010), “Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications,” Journal of Public Policy and Marketing, 29(2), 177-188.

Sharpe, Kathryn, Richard Staelin, and Joel Huber (2008), “Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand,” Journal of Consumer Research, 35(3), 406-422.
Capstone title and abstract
Positive Design: A Positive Psychology Workout for Design Thinkers
 

Contact data

Province/State
AL
Country
USA
MAPP Geography
  • USA - Southeast
 

MAPP Information

MAPP Graduation Year
2018
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