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Beth Sheeler

 

Member profile details

First name
Beth
Last name
Sheeler
 

Personal information

Bio
Elizabeth 'Beth' Sheeler is an experienced luxury events curator, tablescape artist, and the Founder and Creative Director of Broadlawn Farm, a historic estate and farm in Cleveland, Ohio. Broadlawn Farm was founded with the aim of bringing meaning, connection, and joy to events and everyday experiences through an evidence-based methodology, and has evolved into a lifestyle brand centered on mindfulness and well-being, connecting people through curated experiences.

Through her work with Broadlawn Farm, Beth has hosted and styled events informed by research into positive psychology. At each event Beth brings her signature detail-orientated, approach that evokes feelings of luxury, connection, and well-being, cleverly curating every touch point, from the overarching theme to personalized glassware and unique gifts that capture the essence of a brand.

Beth’s has styled multiple elevated events for Diageo’s luxury portfolio of spirits, including Mortlach Single Malt and the Prima and Ultima Collection at cultural tentpole moments including Pebble Beach Concours, LA Frieze and Design Miami. Recently Beth also hosted the launch of the book, Wholeheartedly by Holly Finnegan in Cleveland and a Summer solstice brunch for influencer Lydia Menzies’ Supper Club in Nantucket.

Beth enrolled in the University of Pennsylvania’s Applied Positive Psychology Master’s program where she studied the science of well-being and human flourishing. After her subsequent thesis on acts of kindness and altruism, Beth founded Broadlawn Farm to use the science-backed principles of positive psychology, Broadlawn Farm creates mindfully curated, magical experiences, events, ideas & products to inspire the potential of a life well lived for all.

Prior to her work at Broadlawn Farm, Beth began her career in the non-profit and government sectors, serving as the Communications Director for the Akron Art Museum and as a Communications Consultant for the City of Akron Mayor’s Office. After leaving public relations and marketing, she focused on civic leadership and philanthropy and served on the boards of several non-profit organizations, including Akron Children’s Hospital, the Akron Art Museum, and the Laurel School.
Photo
 

Professional Information

Employer
Broadlawn Farm & Broadlawn Creative
Job title
Founder & Creative Director
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Primary Focus
Broadlawn Farm, is a magical 15-acre estate farm just outside Cleveland, Ohio. When not tending to flax fields and bee hives, we host special events and location shoots.
Primary Focus Details
Broadlawn Farm houses many outbuildings including guest quarters, a tavern, stables, a barn, and a variety of functional outdoor spaces to host guests and events. Throughout its history, Broadlawn Farm has acted as a respite for “rusticating” writers and a summer camp for neighborhood children. Its eclectic and storied history lends to its charm and welcoming ambiance, making it an ideal spot to gather thought leaders to discuss big ideas, but also as a memorable and rejuvenating retreat.
Active Professional Interests
  • Civic engagement
  • Entrepreneurship
  • Family/Parents
  • Humanities
Professional Skills
  • Entertainment
Fluent in Languages
  • English
 

Education

Degrees Before MAPP
Bachelor of Arts in Art History from Denison University
 

Social Media

 

Speaking Experience

Interested in Speaking Referrals
No
Experience speaking to large audiences
No
 

Publications

Capstone title and abstract
Guerrilla Altruism: Maximizing Acts of Kindness for Well-being

While many studies have analyzed the effect of acts of kindness on the giver, much less attention has
been paid to the effects of these types of interactions on recipients. Even less research has been dedicated to what makes acts of kindness most potent to enhance recipients’ well-being. In this paper, I suggest that there may be an ideal “recipe” for acts of kindness to make the most impact to build positive emotions in individuals, and positive resonance in groups and communities. Utilizing ingredients such as art, beauty, creativity, surprise, and most importantly, a mysterious, rebellious edge, acts of kindness can be less about “randomness” and more about deliberate acts of altruism designed to promote well-being, so that recipients feel compelled to “pay it forward.”
Links to Online Publications
 

Contact data

Province/State
Ohio
Country
USA
MAPP Geography
  • USA - Midwest
 

MAPP Information

MAPP Graduation Year
2020
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