The Power of Being Present:
Expanding Perceptions of Time Through Temporal Focus
with Mel Rudd
In modern society, people are increasingly falling victim to “time famine”—they feel pressed for time and that there is too much to do in too little time. Unfortunately, prior research indicates that such feeling of time scarcity can negatively impact people's mental, physical, and social heath.
So, how can we make people feel more rich in time? In my research, I focus on one possible remedy—a heightened focus on the present moment—and present both a behavioral and an emotional “intervention” that could be used to increase people’s present focus and expand their perceptions of time affluence.
Dr. Rudd is an assistant professor in the Bauer College of Business at the University of Houston.
Dr. Rudd has a PhD in Marketing from the Stanford Graduate School of Business. She also has a BA in Business Administration (with a specialization in Marketing) from the Michael G. Foster School of Business at the University of Washington.
Dr. Rudd's research interests include the study of temporal perceptions, affect (mood and emotions), well-being, prosocial behaviors, and goal pursuit.
Dr. Rudd's research has appeared in the Journal of Consumer Psychology, Psychological Science, and the Journal of Experimental Social Psychology. Her papers include:
- Rudd, Melanie, Jennifer Aaker, and Michael I. Norton (2014). Getting the Most out of Giving: Concretely-framing a Prosocial Goal Maximizes Happiness. Journal of Experimental Social Psychology, 54, 11-24.
- Rudd, Melanie, Kathleen D. Vohs, and Jennifer Aaker (2012), Awe Expands People's Perception of Time, Alters Decision Making, and Enhances Well-Being. Psychological Science, 23 (10), 1130-1136.
- Aaker, Jennifer, Melanie Rudd, and Cassie Mogilner (2011). If Money Does Not Make You Happy, Consider Time. Journal of Consumer Psychology, 21 (2), 126-130.
Members of the general public can register for this webinar for $25.